ROI # 7 - The reputational standing of:
(A) a business with investors and with
consumers is enhanced by a portfolio of patents and trademarks - merely advertising a
product as patented can improve the sales appeal of the product and
(B) an individual is
enhanced by being an inventor on a patent, or better yet, the inventor on
multiple patents - especially, if the patent is cited, licensed and/or a
central asset in a business acquisition.
ROI # 6 - For
large enterprises, an internal metric on:
(A) the effectiveness of research and
development departments and
(B) an indicator of which divisions
need to be more aggressive in innovation.
# 5 - An essential lawfare weapon where:
a business operates in an environment
where competitors have patents and prey on the week with litigation and
(B) if struck by a patent
infringement suit, having a portfolio of patents can be used to launch
counterclaims and/or settle the litigation by cross-licenses.
# 4 - Critical for finance purposes for:
a start-up/pre-revenue company going after
venture capital, angel investors and/or private equity
is expected to have a strong position in patents to get funding;
(B) for more mature
businesses, patents, trademark registrations and copyright registrations are
assets for lenders so as to be in a better position to get a loan and
(C) in general, an asset
on the balance sheet.
# 3 - Secures a return on R&D and advertising by:
(A) lawfully having exclusive rights
to a product, medicine, method and/or brand name and
(B) unless there is a patent and/or
protectable trademark right, copying, being me-too and freeloading is the
# 2 - Superior profitability in the market because:
(A) the aforementioned
power to exclude competitors facilitates lawful charging of
higher prices with concomitant greater profits and
(B) the aforementioned power
to exclude competitors can lawfully protect market share against erosion.